Here's the press release: http://www.bloomberg.com/company/press-releases/bloomberg-alternative-marketing-council-define-marketing-best-practices-hedge-funds/
I founded Cognito Americas and grew it from me and my laptop to a 50 person, $6m, 3 office venture working with names like Bloomberg, Citi, BNY, ING, and E*TRADE
http://www.mediabistro.com/
Until December of 2014 I sat on the Board of the University of York in America, supporting an important institution that gave me so much.
I am an entrepreneur, writer and senior financial communications specialist with over 15 years experience in PR, Marketing & Advertising. I have led campaigns for some of the biggest brands in finance and technology, including Bloomberg LP, J.P.Morgan, and Citigroup. Hailing from the UK, I founded Cognito Americas, a global PR & Marketing firm for the financial sector, in 2005. I am a regular columnist (for Forbes & Finsider), speaker (chairing the Museum of American Finance Communications Advisory Board) and educator (as an Instructor at Media Bistro and a Guest lecturer at Mercy College).
Clients:
I have had the pleasure of working with some of the most prestigious names in the financial industry including: Citigroup, JPMorgan, BNY, Accenture Capital Markets, RBS, ABN AMRO, RBC, Bloomberg, Intel Financial Services, AT&T Financial Services, Lord Abbett, Citadel, E*TRADE, Scottrade & American Express